Graymail – Manage Junk Mail

Spambrella includes classifiers that categorize email and enable granular dispositions on those categories such as graymail “bulk mail” (e.g. newsletters, opt-in emails, etc.). Unlike Office 365 and Google’s approach to spam detection, Spambrella does not treat bulk mail as spam, as there might be legitimate cases where such mail needs to be delivered (e.g. some end users might opt-in to a medical newsletter on diabetes, and classifying such an email as spam is clearly a false positive).

The problem with Graymail

Although it may not initially be seen as a problem, Graymail can cause headaches for business email users and administrators. Graymail is a term used for legitimate opt-in (user-specified and confirmed by email they wish to receive the email) and therefore should not be regarded (and rightfully so) as SPAM. Not all graymail is for personal use either, many of us utilize on-line publications for our job roles such as legal teams, marketing departments, and healthcare publications.

Marketing companies have many sub-direction forks and they often share opt-in user details with other areas of its marketing force including sub-marketing partner organizations. As an end-user, you most likely (and unwillingly) signed up to allow sharing of your email address and other personal information you registered with when you first created your opt-in subscriptions. Let’s be honest, when you are attempting to read an article or purchase an item you don’t want to read through a 10-page terms and conditions document. This is the problem with graymail. In theory, the opt-in process is a great step in adding layered verification to the types of emails we wish to receive. As always marketing companies have also monetized this verification to you ‘the users’ detriment.

Managing Graymail in 2020 and beyond…

The easiest way to manage Graymail is to stipulate which departments need which particular newsletters/publications. You could, for example, create an internal white list of trusted resources/domains and publish this through Sharepoint or other internal resources. Understanding what ‘business email’ is required by your users is, of course, the first step to understanding Graymail traffic for your business.

End-users have grown tired of unsubscribing from emails they no longer wish to receive. Some of which could be phishing emails delivered to users inboxes by way of steering a user to a fake Office 365 login page for example. As a business, you may use security awareness training services which will enable your workforce to have a higher level of resilience but do you really want to rely solely on this? Most likely not. The logical step is to add a third party proven and trusted service to your perimeter defense arsenal.

Spambrella provides a 30-day free service trial which will enable any SME or Enterprise to expand its email classification with granular control. The trial service will allow your IT department to determine the level of security controls requires, will remove the time consuming unsubscribe processes, and will gain additional employee productivity very quickly.

Furthermore, Spambrella is a true cloud service, we will not interfere with any local services and do not need any user intervention. The service is managed by the nominated IT administration team.

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